The bridal industry changed in April 2025. With Section 301 tariffs on Chinese textiles hitting 145%, the old playbook of “3x markup on China imports” is broken. This guide analyzes the financial impact of these tariffs and outlines why transitioning to Vietnam—specifically with Duan Bridal—is the most strategic move for US boutiques to protect their […]

Picture this: It’s a busy Saturday at your boutique. The energy is high. A bride comes in, accompanied by her entourage. She spends two hours with your best consultant, tries on seven different gowns, drinks your complimentary champagne, and finally finds “The One.” Tears are shed. Measurements are taken. It feels like a win. Then, […]