If you have been in the bridal retail game long enough, you have likely stood at that frustrating crossroads at least once. Industry veterans often whisper about the “Impossible Triangle”: Fast, Cheap, and Good. The prevailing wisdom says you can only pick two. Do you want exquisite, hand-beaded gowns? Be prepared to wait months and […]
It is a scenario every bridal boutique owner knows too well. It is a busy Saturday. Your lead consultant has spent two hours with a bride. She has tried on eight different gowns, utilized your expertise, enjoyed your complimentary champagne, and finally found “The One.” There are tears of joy. Measurements are taken. It feels […]


