It is a scenario every bridal boutique owner knows too well. It is a busy Saturday. Your lead consultant has spent two hours with a bride. She has tried on eight different gowns, utilized your expertise, enjoyed your complimentary champagne, and finally found “The One.” There are tears of joy. Measurements are taken. It feels […]

The bridal industry changed in April 2025. With Section 301 tariffs on Chinese textiles hitting 145%, the old playbook of “3x markup on China imports” is broken. This guide analyzes the financial impact of these tariffs and outlines why transitioning to Vietnam—specifically with Duan Bridal—is the most strategic move for US boutiques to protect their […]